Wellspring Niagara
In this project, I worked with a team to create print designs and social media content to help spread awareness for Wellspring Niagara. Our goal was to showcase their services and support their mission through clear, engaging visuals
Logo Design
I started by researching Wellspring Niagara and organizing the materials they provided to see what would work best for the design. I used Illustrator to create a custom 25th-anniversary logo and Photoshop to design the visual elements. Finally, I brought everything into InDesign to build the layout and finalize the design for print.
Print Design
Social Media
For the social media part of the project, I used motion graphics and video editing to showcase Wellspring Niagara’s services and spread awareness. I chose After Effects to turn the logo into a 3D object because a flat PNG would’ve gotten lost in all the movement of the intro; the 3D look makes it feel much more organic and eye-catching.
I sourced the video clips from Wellspring Niagara’s YouTube channel, picking specific footage that synced with the audio and matched the services mentioned. This helped the goals of the organization feel more natural and authentic. After the logo was ready and the clips were gathered, I moved everything into Premiere Pro. I used basic cuts, transitions, and my own voiceover to tie it all together. In the end, Wellspring Niagara’s story was brought to life and ready for social media.
Wellspring Niagara Social Media Donation Ad