Bloom Coffee & Co
For this “concept to market” project, I was assigned to create a fictional brand and develop its social media marketing. I came up with Bloom Coffee & Co., a monthly subscription service that delivers custom-blended coffee straight to your door.
The company offers a variety of blends, flavors, and sizes tailored to the customer’s needs. We also use eco-friendly packaging to ensure we’re protecting the planet while satisfying those coffee cravings. Once the brand concept was set, I designed the logo and created a series of social media posts to showcase our services
Logo Design
First part of the project was to choose a font, I decided to choose Luiquid Zolla due to it’s simplicty, roundness and playfulness.
Once the font was decided, I needed to incorporate coffee beans in a way that will flow with the logo and arrange the “Coffee & Co” to maintain font hierarchy
Lastly, after the coffee beans were illustrated into the logo, I decided to add the leaves to symbolize the Eco-Friendly message and finishing up with the details
Social Ads
For this part of the project, I designed an Instagram story to showcase the company’s services and eco-friendly packaging. I wanted the storytelling to feel a bit mysterious, so I focused on a single leaf representing our green missio floating through different scenes.
The leaf travels from a farm where our beans are grown, to a beach and a forest, highlighting our commitment to the planet. It eventually drifts through a window and lands on a fresh cup of coffee, symbolizing our home delivery service.
Since this was a fictional project with a tight turnaround and no budget, I used Stable Diffusion to generate the visuals. I then brought everything into After Effects to add motion graphics for the logo and sync kinetic typography with a voice over using Eleven labs to bring my written text to speech.
Bloom Coffee & Co Logo Animation